Pitch & Growth
$1M-$10M Scaling Diagnostic

The $1M-$10M Scaling Diagnostic

Fewer than 1% of companies successfully scale beyond $10M.

These 30 questions are designed to help you diagnose the bottlenecks preventing you from scaling.

What got you to $1M will typically not get you to $10M.

You need a sounding board to see clearly where you’re succeeding, where you’re stalling and where you need to focus most attention to break the constraints holding you back.

This diagnostic gives you that, scored across five key areas central to building a business successfully: strategy, leadership, team, execution and narrative.

On completion, we’ll send you a report assessing whether you have laid the foundations, are actively building, or are scale-ready, with recommendations on where you should focus next.

Takes about seven minutes.

This diagnostic is for founders who have reached $1M in annual revenue and are heading to either a Series A raise, or bootstrapping their way to $10M.

If that’s not you yet, the questions will still be useful - but the recommendations may not be calibrated to your stage.

Sample results - the format, not your answers

Your results: strengths, weaknesses and gaps.

3.6/ 5
Building stage

“You’ve built real substance - and real gaps. Both are visible from here.”

1 · Strategy
3.5Building

You know your ICP, you can name what makes you different, and your business model broadly explains how you make money - the pieces are there. They haven’t been tested. The plan hasn’t been pressure-tested against outside evidence, the funnel maths behind your targets hasn’t been run stage by stage, and your differentiation claim would hold up in a friendly conversation but not necessarily a skeptical one. Put your focus on stress-testing what you already have rather than rebuilding it: run the funnel maths stage by stage, pressure-test the plan against evidence instead of instinct, and get your differentiation claim in front of someone who’ll push back on it properly.

Every founder gets all 5 areas scored and written up like this, plus a clear next step. Yours will be built entirely from your own answers.

5 growth areas · 30 questions · your results delivered with recommendations

Pitch & Growth · The $1M-$10M Scaling Diagnostic · your answers are used only to prepare your results